“Nayika was established in the year of 1993 by Meenu Tholia, a professional textile designer. Meenu Tholia’s artistic and inspiring work has been completely dedicated to the preservation of the local art of Block printing. On the other hand, Vikas Tholia through his uniquely fashionable approach fused modern mannerism with traditional style in his men’s apparel line. Along with the local and rural artisans, Meenu Tholia has successfully created a link between traditional handicraft and the ever-changing global fashion. Nayika develops an exclusive range of products of home furnishings, garments and accessories; using the treasured craft of hand block printing, appliqué, kantha and embroidery. This shopper’s paradise believes in breathing finesse as well as finer detailing in its each product; to exemplify Rajasthan’s rich tradition.

Nayika has its head office at M.I. Road, Jaipur. Being a renowned member of Jaipur Bloc, it also has a production unit in the Jaipur Integrated Texcraft Park. This industrial eco-friendly textile park is located in Bagru, which is 25 kms away from Jaipur. This park accommodates hand-block printing units and uses a common effluent treatment plant, harvests & recycles water and promotes socially responsible health along with safety standards in the production process. “Texcraft Park” is a joint project of the Jaipur Bloc, the European Commission-funded SWITCH Asia Project called “Sustainable Textiles for Sustainable Development” and the Government of India’s “Scheme for Integrated Textile Parks.”